“Church Comm®” is short for “Church Communications” and encompasses the various ways in which a church shares information and connects with its members, attendees, and the wider community.
This includes traditional methods such as bulletins, newsletters, and posters, as well as more modern methods such as social media, websites, apps and email.
The goal of church communications is to keep people informed, involved, and connected with the church, as well as to share the church’s message and mission with others. Effective church communications can help build community and support within the church, and can also help attract new members.
Church communications is a vital aspect of any church or religious organization that helps to keep the members informed, connected and engaged with the church’s activities and events. It can also encompass the marketing strategy for fulfilling your church’s mission to spread the gospel and make disciples. In today’s world of fast-paced technology and social media, church communications has become increasingly important in reaching and connecting with a wider audience.
Effective church communications should be clear, concise, and consistent. It should be delivered in a manner that is easy to understand and accessible to everyone, regardless of age, education, or background. This can be achieved through a variety of channels, including:
- Websites and Social Media: The church’s website and social media pages are a great way to reach out to members and the community. Regular updates, photos, and videos of events and activities can help to keep members informed and connected. For the best church website builder I highly recommend Tithely.
- Newsletters: Printed or electronic newsletters can be a great way to keep members informed about upcoming events and activities, as well as church news and updates. Again, Tithely shines here with their church messaging and email tool.
- Bulletins: Bulletins are a weekly or monthly publication that can be distributed to members during services. They typically include information about the upcoming events, as well as announcements and other important updates. While I think it might be time for most churches to ditch the bulletin, they can serve a purpose for many churches if managed well. You can also look into digital bulletin options like Loop.
- Announcements: Announcements can be made through various channels, including in-person on stage or at an event, via email, or through social media. They are an effective way to quickly spread information about upcoming events and activities.
- Sermons and teachings: Sermons and teachings can be shared through the church’s website, social media pages, or via audio and video recordings. This allows members who are unable to attend services in person to still participate and stay engaged with the church.
These are of course only the main channels where a church may communicate their various messages and information. A good practice is to create a doc that lists out each marketing or communications channel available to your church.
Effective church communications should be an ongoing process, not a one-time event. Consistent and timely communication will help to build trust and foster a sense of community among members.
Church Comm® is a vital aspect of any church or organization that helps to keep members informed, connected, and engaged with the church’s activities and events. By using a variety of channels and delivering clear, concise, and consistent messages, churches can effectively communicate with their members and reach a wider audience.
Church Comm® is a registered trademark of The Sunday Group, LLC and Justin Dean